About Potentia Global
Building skills, sharing knowledge for NGOs
Potentia Global is the new brand name for Oxford Academy for NGO Development. For more than 20 years, we have supported NGOs worldwide, building skills and strengthening institutional capacity.
Practical training and capacity building for NGOs, charities, fundraisers, and development professionals.

Our Mission
The strapline for this specialist capacity building organisation is
“building skills, sharing knowledge for NGOs”
and it is this foundation that reflects our mission.
Supporting the potential of small and medium-sized NGOs
Potentia Global supports individuals and organisations who want to:
We formed in response to the growing number of requests for support, training, and advice that we regularly receive from small and medium-sized NGOs across the world.
We believe in the real potential behind the work of small and medium NGOs and want to share our experience to enable you develop essential skills and grow your impact.
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Build essential skills
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Strengthen institutional capacity
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Improve grant writing and proposal development
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Develop stronger programmes
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Grow their impact
Experience in NGO development and fundraising
We have more than 25 years' experience in grant writing, proposal development, programme design, NGO operations, strategic planning, and all areas of fundraising.
Grant writing
Expertise in developing proposals and funding applications for strategic donors such as USAID, Comic Relief, UKAID and numerous private grantmaking trusts & foundations
Proposal development
Practical knowledge and skills in structuring clear, funder-focused proposals.
NGO operations
Capacity building support for organisations working in challenging contexts.
Fundraising
Extensive experience across the spectrum of fundraising, with specialist knowledge of working with small & medium NGOs and charities

Cheryl-Ann Hooper
Founder and Director
Professional Background
Cheryl brings 25 years’ experience in NGO development and capacity building as a professional Consultant and Expert Trainer for NGOs worldwide.
She has written and developed numerous award winning programmes funded by USAID, UKAID, Comic Relief and other strategic donors in excess of $5 million.
She has written a Best Practice Lessons Learned Guide on Peer Education and is on the Judging Panel for the prestigious UK Charity Times Awards.
In October 2023 Cheryl was awarded a Women of the Decade Award by the Women’s Economic Forum.
Cheryl-Ann Hooper
Professional Background
Women of the Decade Award 2023 (Women’s Economic Forum)
Judge for the UK Charity Times Awards
Expert Trainer
Founder,
Director,
Expert Trainer,
Specialist Capacity building consultant
Potentia Global -
Independent consultant providing capacity building, fundraising and leadership training, and strategic development to UK and international charities and NGOs worldwide
June 2000 to present
CEO
CEO at international charity 'Cecily's Fund' an NGO with programmes supporting vulnerable communities in Zambia.
Independent consultant providing capacity building, training, and support to NGOs world wide.
Europe Director
Europe Director at Lattitude Global Volunteering, a youth development agency with programmes worldwide
Director
Director at Bishop Simeon Trust, an independent NGO with development programmes in South Africa
Specialist Consultant
Independent consultant providing strategic consultancy and capacity building to NGOs globally.
Director
Director at Action for Sick Children, a UK based charity supporting sick children in hospital and setting standards in quality care
Qualifications
Masters Degree 'International Cooperation & Humanitarian Aid
BA Hons Degree: Sociology (University of Essex)
Published Author and Trainer


